Position: Marketing Manager (China)

市场经理

Reports to: Managing Director (China)


Job Description职位描述:

Responsible for leading company strategies with knowledge of markets, products, and services.

通过对市场、产品和服务的了解,负责制定公司战略。

Driving a customer centric market approach, enhance brand visibility and reliability in the market. Optimize the presentation of TecAlliance brand in domestic search engines. Including promote TecAlliance brands and customer successful story via online and offline channels.

推动以客户为中心的市场策略,提高品牌在市场中的知名度和可靠性。优化TecAlliance品牌在国内搜索引擎的展示。包括通过线上和线下渠道推广TecAlliance品牌和客户成功故事。

Prepare annual and quarterly marketing plan including TecAlliance product promotion strategy, brand building strategy, specific action plans and marketing operation budgets.

制定年度和季度营销计划,包括TecAlliance产品推广策略、品牌建设策略、具体行动方案和运营预算。

Organize various customer events and industry specific events organized by associations, trade fairs or stakeholder events. Including content and material development, scheduling and booking events, and presentation design, follow up, invitations, customer list management, etc.

组织各种客户活动和协会组织的行业活动,交易会或利益相关方活动。包括内容和材料开发,活动安排和预订,演示文稿设计,跟进,邀请,客户名单管理等。

Establish partnerships with regional advertising agencies and other marketing service providers to organize exhibitions, promotions, and conferences within the budget.

与区域广告代理商和其他营销服务提供商建立合作关系,在预算范围内组织展览、促销和会议。

Driving up the number of users and page visits of TecAlliance TecDoc catalog, bolstering up local webpages overall site and search rankings.

推动TecAlliance TecDoc目录的用户数量和页面访问量,提升本地网页的整体网站和搜索排名。

Setup and participate in regular cross-functional meetings with members from marketing, sales and data engineering as well as other stakeholders located in Asia and Europe.

与来自亚洲和欧洲的市场、销售、数据工程以及其他利益相关者定期召开并参与跨职能会议。

Communication with Sales teams, TecAlliance customers (data suppliers and data users) and improve customers’ satisfaction.

与销售团队、TecAlliance客户(数据供应商和数据用户)沟通,提高客户满意度。

Operating the wechat official accounts and webpage, China marketing e-newsletters and necessary channels external. Conduct the communication via Yammer and internal e-newsletter or other channels.

运营微信公众号及网页、中国营销电子通讯及必要的对外渠道。通过Yammer和内部电子通讯或其他渠道进行沟通。

Research and analyze marketing information, customers’ data and competitors’ status.

调研分析市场信息、客户数据和竞争对手状况。

Driving the partner management program in China market, support the marketing activities.

推动中国市场的合作伙伴管理计划,支持市场活动。

Support the IP/trademark protection.

支持知识产权/商标保护。


Qualifications任职资格:

Minimum 5 years of working experience in similar field preferably in IT and/or Automotive industry.

5年以上相关行业工作经验,IT或汽车行业优先。

Bachelor Degree, major in Marketing, Business Administration, IT or related fields.

本科学历,市场营销、工商管理、信息技术或相关专业。

Excellent communication skills in Chinese and English both oral and written.

优秀的中英文口头和书面沟通能力。

Strong event management, organizational and project management skills.

较强的活动管理、组织和项目管理能力。

Highly motivated with CAN DO attitude towards problem solving.

积极主动,有解决问题的能力。

Analytical, structured, creative thinking.

具有分析、结构化、创造性思维。