Optimise your portfolio based on TecDoc® PMA
With Product Management Analytics you can easily analyse your product portfolio, range and catalogue data in comparison to your competitors
Uncover the real potential of your product portfolio
With Product Management Analytics (PMA) we offer our TecDoc® data suppliers an online tool for data analysis and reporting for product range and portfolio management.
This powerful module supports you with predefined data analyses for key product and portfolio management decisions based on:
√ TecDoc® Catalogue data
√ TecDoc® VIO data
√ TecDoc® Catalogue usage data
Portfolio Management
Standardised and continuous monitoring of your competition and of available vehicles in your target markets
Ongoing Optimisation
Identify the potential of your product range through gap and competitor analyses.
Strong Sales Arguments
Uncover the strengths of your product range and get insights of your vehicle coverage compared to your competition
Get detailed insights of your portfolio performance in four easy steps
Product managers can use the knowledge gained to supplement existing catalogue data in a targeted manner. In this way, the vehicle coverage can be noticeably improved; both through the existing product range and through the introduction of new products in revealed profitable market gaps.
Based on the system proposals, the probability of displaying your own products in catalogues based on TecDoc® data can be increased. Car repair shops and the parts trade will then come across your brand more often during catalogue research.
Select analysis type & base data configuration
Select from 10 predefined analyses and configure the case data yourself per region, product, competitor and vehicles
Generate your report
The system will guide you easily step-by-step to a report spread sheet
Get it delivered
As soon as your report is successfully generated PMA is sending you a push notification via mail including the download link
Customise your results
You can easily customise your report by setting specific filters or sorting options depending on the type of analysis and use case
Optimise your portfolio based on TecDoc® usage & VIO data
All in an easily accessible cloud-based solution providing an intuitive user interface for fast results.
Custom reports
Decide on brand, region, product and vehicles
System proposals
Supplement your missing links and cross references
Out of the box
Predefined analysis types incl. various gap analysis
Integrated data
Relevance of vehicle types per country & OE references
Focus on implementing the findings into your portfolio
Get an comprehensive overview about the strengths & weaknesses of your product range
Competitor analysis
Get a competitor ranking on percentage of vehicle stock coverage
Analytic support
Prioritisation of the discovered gaps & display of unused sales potential
Fast outputs
Get instant results with data based suggestions for closing your gaps
Scalable
Regional, country or global reports with worldwide availability
Why using TecDoc® PMA?
Benefit from integrated TecDoc® data, VIO data and TecDoc® Catalogue usage data as well as our cloud infrastructure & frequent data updates automatically handled by TecAlliance®. Enabling you to easily achieve maximum display frequency for all your available products in TecDoc® based catalogues. Unleash significant market opportunities for your future product launches.
Insights
Quickly receive valuable reports leading to easier argumentation & smart decision making
Proposal for gaps
Overview of the current market situation and opportunities regarding your product range
Less effort
Reduce effort to research missing parts usage information and OE/IAM cross references
Synergies
TecDoc® based results support further processes like maintaining proposals for your next data delivery
Contact the Product Manager for more information