Position: Marketing Manager (China)
市场经理
Reports to: Managing Director (China)
Job Description职位描述:
· Responsible for leading company strategies with knowledge of markets, products, and services.
通过对市场、产品和服务的了解,领导公司战略。
· Setup and participate in regular cross-functional meetings with members from marketing, sales and data engineering as well as other stakeholders located in Asia and Europe.
与市场、销售、数据工程的成员,以及亚洲和欧洲的其他利益相关方定期建立跨职能会议。
· Driving a customer centric market approach, enhance brand visibility and reliability in the market.
推动以客户为中心的市场策略,提高品牌在市场上的知名度和可靠性。
· Prepare annual and quarterly marketing plan including TecAlliance product promotion strategy, brand building strategy, specific action plans and marketing operation budgets.
制定年度和季度的营销计划,包括TecAlliance产品推广策略、品牌建设策略、具体行动计划和营销运营的预算。
· Establish partnerships with regional advertising agencies and other marketing service providers to organize exhibitions, promotions, and conferences within the budget.
在预算范围内,与区域广告代理商和其他营销服务供应商建立合作关系,组织展览、促销和会议。
· Organize various customer events including content and material development, scheduling and booking events, and presentation design, follow up, invitations, customer list management, etc.
组织各种客户活动,包括内容和材料开发,安排和预订活动,以及演示文稿设计,跟进,邀请,客户名单管理等。
· Driving up the number of users and page visits of TecAlliance TecDoc catalog, bolstering up local webpages overall site and search rankings.
提高TecAlliance TecDoc目录的用户数量和页面访问量,提升本地网页的整体网站和搜索排名。
· Communication with Sales teams, TecAlliance customers (data suppliers and data users) and improve customers’ satisfaction.
与销售团队、TecAlliance客户(数据供应商和数据使用者)沟通,提高客户满意度。
Research and analyze marketing information, customers’ data and competitors’ status.
研究和分析市场信息及客户数据和竞争对手的状况。
Qualifications任职条件:
· Minimum 5 years of working experience in similar field preferably in IT and/or Automotive industry.
5年以上的工作经验,IT或汽车行业优先。
· Bachelor Degree, major in Marketing, Business Administration, IT or related fields.
本科学历,市场营销、工商管理、信息技术等相关专业。
· Excellent communication skills in Chinese and English both oral and written
优秀的中英文口头沟通能力和书面沟通能力。
· Strong event management, organizational and project management skills.
较强的活动管理、组织和项目管理能力。
· Highly motivated with CAN DO attitude towards problem solving.
积极主动,以“能做”的态度解决问题。
· Analytical, structured, creative thinking.
拥有 分析性、结构化、创造性思维。